ONE CONFERENCE, TWO DAYS, $5.5M RAISED
Robin Hood is New York’s largest poverty-fighting non-profit organization, assisting the most effective organizations that provide vital services to the poorest neighborhoods. They were planning their first conference that required over 100 individual elements. The target audience were the 1%. We helped create and implement a branding system for this upscale investor’s conference with swagger: arena concert meets trading floor. The result was $5.5M raised for those in need. Collaboration with John Malcomson.
Created Ads, Online Banners, Signage, Program Guide, Credentials, Style Guide
FULL-PAGE AD RAN IN WSJ AND NY TIMES ^