DESIGNING one of the world’s first brunette styler lines.
John Frieda had a range of shampoos and conditioners for different shades of brunette (including color treated hair). The challenge was to design packaging for a line of styling products that could be used by any shade of brunette. We incorporated a range of shades on the packaging to make the whole range work together visually.
Created Packaging, POP Displays
A flexible Coca-Cola DESIGN for THE WORLD
Coke had a range of licensed merchandise for its markets worldwide. They needed a packaging solution that could handle products of different shapes and sizes in different languages. We designed a packaging solution with built-in flexibility — a simple template for boxes, hang tags, blister packs, and labels.
Created Logo, International Licensing Packaging System Templates, Guidelines
RETRO LOGO OPTIONS ^
Naming, branding and packaging the #1 fiber bar in the US.
Everybody knows that fiber is good for you, but our job was to help consumers understand that it could taste good too. We created everything from the brand name to the packaging and the product name itself. The result was flavor and fiber and it became the #1 fiber bar in the US.
Created Brand and Product Names, Logo, Packaging (24 SKUS for 8 flavors), Branding, Identity Pieces, Website
Gnu bars became a favorite of Weight Watchers and was featured in several national magazines.
Helping Stella Cheese find it’s perfect match
Stella shows you how was the umbrella strategy for this brand with 75 years of history. Our packaging solution showcased cheese pairings and serving ideas to educate consumers and encourage them to try cheeses people might not be familiar with to remove that barrier to purchase.
Created Logo, Packaging
K2 FINDS ITS FEMININE SIDE
This was the first sportswear package featuring a K2 Women Logo. Gear for women, like these inline skates are specifically engineered for female bodies which have a different center of gravity than men do. The result was that female customers related to the brand better.
Created Logo, Inline Skate Packaging (4 SKUs)
major packaging and branding for a major art museum in the west
Part of an overall branding assignment for the grand opening of the new Museum of Art along with its new building on Brigham Young University’s Campus.
Created Logo, Gift Store Packaging, Outdoor, Directional and Gallery Signage, Business Cards, Stationery, Staff IDs, Collateral Materials